When it comes to link building,relevancy and trust are of the utmost importance.
Link building today is all about relevant pages and in-content links!
You HAVE to have your links inside the content of a *relevant* page, this page should be one that talks about your business, products or topics relevant to you.
The titles of your web pages also need to be an accurate description of the content within so that google robot can accurately index your site. This will also entice more users to your site if that is the content they are interested in when they make a google search.
http://www.audettemedia.com/blog/link-building-fundamentals/
